Instagram Nametag Feature Rolls Out

Instagram just rolled out a new Nametag feature, making it easier for users to find and follow people on Instagram while in person.  The new Instagram Nametag feature is quite similar to features currently available on Snapchat, Facebook, and Twitter.  It is no secret that once a popular new feature is added on any of the social media giants, the others are not too far behind to sneak in with their own twist.

Getting Started with Your Instagram Nametag

To access the Instagram Nametag feature, tap on the hamburger icon (I seriously love being able to call it this) at the top right of profile screen.  This, of course, expands your Instagram profile sidebar, which also houses your settings, insights, saved posts, and the “Discover People” option.

Image: Instagram

Once you tap on the “Nametag” button, the user interface is pretty straight forward, and Instagram will give you a quick tutorial on the various customization options that you can utilize to personalize your Nametag.  I will go over the ins-and-outs for you in this post to ensure that you are ahead of the game with creating your new Instagram Nametag.


Choosing Your Background Color


Image: Instagram

As you can see above, you have the option to set your Instagram Nametag background as a color theme.  You can change the color them simply by tapping the color background while in “Color” mode.  If you tap the “Color” box at the top center of the screen, it will rotate between other background options that you can customoze.  As you can see below, you have the option to have an Emoji themed background or a Selfie themed background.

How to Set an Emoji or Selfie Background


Image: Instagram

To change your Emoji of choice for your Emoji background for your Instagram Nametag, simply tap on the background while in “Emoji” mode, and the Emoji selection will pop up for you to scroll through.  Have fun and really keep in mind what image you want your brand to portray when selecting your emoji of choice.  You will also notice that Instagram “matches” the color scheme of your Profile name and Instagram Logo in the center of your Nametag screen with the basic color scheme of the emoji you have chosen.  Think about your brand and logo colors when selecting your emoji.

When you first enter “Selfie” mode, Instagram will prompt you to take a realtime selfie photo and you can tap the screen to filter through various face filters.  Once you take your selfie, Instagram will place it, with your selected face filter, as a pattern for your Instagram Nametag background.  If you want to swap through the various face filters, simply tap the background while in “Selfie” mode, and it will rotate through your options.  As you can see, you can also retake your Selfie at any time by tapping “Retake” at the top right of the screen when in the “Selfie” background mode.

How to Scan Someone’s Instagram Nametag


Image: Instagram

When you are on your Instagram Nametag screen, you will notice the words “Scan a nametag” at the bottom-center.  Tapping on that will switch your Instagram Nametag screen into camera-mode, with four corners and a clear guide for where you need to focus the camera in order to scan someone’s Instagram Nametag.  Once you scan their Nametag, Instagram will very quickly pull up their profile for you to View/Follow.

You will also notice a small square icon at the top-right of the scan screen.  Tapping on that will actually pull up your camera roll, where you will have the ability to click on someone’s Instagram Nametag that you have taken a screenshot of.  This is basically identical to how Snapchat allows users to both scan people’s Snapcodes either in person or via a screenshot.

This is certainly a fun new feature that Instagram has introduced, and could prove to be beneficial for businesses, brands, and personal brands that choose to run with it and get creative when it comes to getting your new Instagram Nametag out to the masses.

It’s time to experiment and have some fun!  Happy Instagramming!

By | 2018-10-07T06:51:36-05:00 October 6th, 2018|Social Media, Social Media Marketing, Social Media Strategy|0 Comments

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